◼ Most websites do not have internal SEO or have it poorly applied, so Google reads the content poorly and it is impossible for it to position it well.
◼ Low-quality or very basic internal SEO makes it difficult for Google's search algorithm to read your website and confuses it when trying to classify the relevance of each url for a certain key phrase, it is like putting a brake on your website in the process of promotion of positions in the ranking.
◼ We comply with Google's guidelines and carry out a completely natural positioning, we focus on making your promotion in Google stable and solid.
◼ We apply the latest and most advanced internal SEO techniques, so the Google algorithm will read your website perfectly and continually improve the position for the most profitable searches. We also take the speed of the website very seriously, which is why we optimize both the website and our servers to the maximum.
◼ We will create articles with backlinks on blogs or websites with a high DA (domain authority), in addition to respecting the theme and language of your website.
◼ He RankBrain of Google (artificial intelligence-based machine learning algorithms subsystem): focuses on behavioral metrics such as bounce rate (leaving users), organic CTR, pages visited per session, dwell time, etc.
RankBrain informs Google if visitors enjoy browsing your website.
◼ We carry out a good web design aimed at conversions with all the necessary elements to increase the sales of your business, so that the users who arrive have a good user experience, as well your customers will be satisfied and Google will know it.
◼ We take care of the modernization and improvement of your website, without any stress for you, with the latest elements of usability and increased conversions, so that your clients do not go to your competition, start gaining ground on your competition!
◼ Technical SEO: technical parameters that affect visibility in search engines, the main objective is to ensure that search engine crawlers can crawl and index the website without problems.
▪ Optimize robots.txt.
▪ Use ssl (encryption).
▪ Optimize url structure.
▪ Adaptable on mobiles.
▪ Loading speed.
▪ Prevent duplicate content (canonical links).
▪ XML Sitemaps.
▪ Structured data.
▪ Google search console.
▪ …
◼ On-page SEO: make the website understandable for search engines.
▪ Optimize page titles.
▪ Optimize H1 tags
▪ Optimize sub headers H2, H3.
▪ Page layout (visually appealing content)
▪ Internal linking.
▪ Keywords.
▪ Meta descriptions.
▪ …
◼ Content SEO: It is a subset of on-page SEO. Being a success factor in SEO, it is considered by many as another type of SEO.
▪ Content quality and how to improve it.
▪ Publishing content that users like and that Google can understand is the winning combination.
▪ Use long-tail keywords
▪ Enough content so that users find what they are looking for and the Google algorithm has enough context to understand the content.
▪ Link to other good quality websites related to the content.
▪ Structured data (schemas).
▪ …
◼ Off-page SEO: all aspects related to promotion, while the other types of SEO focus on technical aspects and content.
▪ Link building: it is the most popular and effective off-page SEO technique, it is the process to obtain SEO backlinks from other websites.
▪ For years the most popular ways to add links have been unnatural today: blog directories, forum signatures, link in comments, article directories, sharing content in directories, link exchange,... (these artificial ways can cause Google penalties instead of moving up positions).
▪ Quality content is linked naturally, reducing the effort to obtain links through other less natural and risky means.
▪ Brand promotion: Google likes to position well-known brands in its results because people believe them (conversations on social networks and forums). Google usually rewards brands that people talk about the most.
◼ Local SEO: It is the type of SEO for businesses that seek to obtain customers who visit their premises, all the previous types of SEO are valid, adding the following factors:
▪ Local business scheme.
▪ Google my business account.
▪ Register the business in credible directories.
▪ Promote the business website in local directories or newspapers.
◼ Mobile SEO: It is a subtype of SEO specific to mobile searches. Today more than 60% of searches are already from the mobile phone, that is why Google implemented the tracking system «mobile-first index» which prioritizes the content of the mobile version and analyzes good mobile usability practices.
▪ Local business scheme.
▪ Google my business account.
▪ Register the business in credible directories.
▪ Promote the business website in local directories or newspapers.
◼ eCommerce SEO: Optimizing an online store for search engines is more complex than a corporate website or a blog.
The most important factors in eCommerce SEO are:
▪ Start by optimizing the homepage and category pages. You must start with these two types of pages before moving on to optimize the product pages.
▪ Optimize product pages according to the keyword study carried out.
▪ Optimize all visual elements (images, videos).
▪ Add the necessary schemas (products, offers, etc.)
▪ Promote your store on social networks.
▪ Think of creative ways for people to link to product pages.
▪ Start a blog and publish content related to the products and how they can help solve people's problems.
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