◼ Most websites do not have internal SEO or have it poorly applied, so Google misreads the content and it is impossible to position it well.
◼ Low-quality or very basic internal SEO makes it difficult for Google's search algorithm to read your website and confuses it when trying to classify the relevance of each URL for a certain keyword phrase. It's like putting a brake on your website's process of climbing the rankings.
◼ We follow Google's guidelines and perform completely natural positioning. We focus on making your rise in Google stable and solid.
◼ We apply the latest and most advanced internal SEO techniques, so that Google's algorithm will read your website perfectly and continuously improve its position for the most profitable searches. We also take website speed very seriously, which is why we optimize both the website and our servers to the maximum.
◼ We will create articles with backlinks on blogs or websites with a high DA (domain authority), in addition to respecting the theme and language of your website.
◼ He RankBrain from Google (machine learning algorithm subsystem based on artificial intelligence): focuses on behavioral metrics such as bounce rate (users leaving), organic CTR, pages visited per session, dwell time, etc.
RankBrain tells Google if visitors enjoy browsing your website.
◼ We carry out a good web design oriented to conversions with all the necessary elements to increase the sales of your business, so that the users who arrive have a good user experience, as well Your customers will be satisfied and Google will know it.
◼ We take care of the modernization and improvement of your website, without any stress for you, with the latest usability elements and increased conversions, so that your customers do not go to your competition, start gaining ground on your competition!
◼ Technical SEO: technical parameters that affect visibility in search engines, the main objective is to ensure that search engine crawlers can crawl and index the website without problems.
▪ Optimize robots.txt.
▪ Use ssl (encryption).
▪ Optimize URL structure.
▪ Mobile friendly.
▪ Loading speed.
▪ Prevent duplicate content (canonical links).
▪ XML Sitemaps.
▪ Structured data.
▪ Google search console.
▪ …
◼ On-page SEO: making the web understandable to search engines.
▪ Optimize page titles.
▪ Optimize H1 tags
▪ Optimize H2, H3 subheadings.
▪ Page layout (visually appealing content)
▪ Internal linking.
▪ Keywords.
▪ Meta descriptions.
▪ …
◼ Content SEO: It is a subset of on-page SEO. As it is a success factor in SEO, it is considered by many to be another type of SEO.
▪ Content quality and how to improve it.
▪ Publishing content that users like and that Google can understand is the winning combination.
▪ Use long-tail keywords
▪ Enough content so that users find what they are looking for and Google's algorithm has enough context to understand the content.
▪ Link to other high-quality websites related to the content.
▪ Structured data (schemas).
▪ …
◼ Off-page SEO: all aspects related to promotion, while other types of SEO focus on technical aspects and content.
▪ Link building: This is the most popular and effective off-page SEO technique, it is the process to obtain SEO backlinks from other websites.
▪ For years the most popular ways to add links have been unnatural, but today they are not: blog directories, forum signatures, links in comments, article directories, sharing content in directories, link exchanges, etc. (these artificial ways can cause Google penalties instead of increasing rankings).
▪ Quality content is linked naturally, reducing the effort to obtain links through other less natural and risky means.
▪ Brand promotion: Google likes to rank well-known brands in its results because people believe in them (conversations on social media and forums). Google usually rewards brands that people talk about the most.
◼ Local SEO: It is the type of SEO for businesses that seek to obtain clients to visit their premises, all the previous types of SEO are valid, adding the following factors:
▪ Local business schema.
▪ Google My Business account.
▪ Register your business in credible directories.
▪ Promote your business website in local directories or newspapers.
◼ Mobile SEO: is a specific SEO subtype for mobile searches. Today, more than 601% of searches are done from mobile phones, which is why Google implemented the tracking system «mobile-first index» which prioritizes the content of the mobile version and analyzes good mobile usability practices.
▪ Local business schema.
▪ Google My Business account.
▪ Register your business in credible directories.
▪ Promote your business website in local directories or newspapers.
◼ eCommerce SEO: Optimizing an online store for search engines is more complex than a corporate website or a blog.
The most important factors in eCommerce SEO are:
▪ Start by optimizing the homepage and category pages. You should start with these two types of pages before moving on to optimize the product pages.
▪ Optimize product pages based on keyword research.
▪ Optimize all visual elements (images, videos).
▪ Add the necessary schemas (products, offers, etc.)
▪ Promote your store on social media.
▪ Think of creative ways to get people to link to your product pages.
▪ Start a blog and post content related to your products and how they can help solve people's problems.
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